Desiree van der Grach
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As an Innovation Consultant & Workshop Facilitator Desiree helps businesses and (innovation) teams to do more valuable work, faster. Desiree can play a role throughout the entire project timeline or support within a specific part or workshop, to help the team moving forward. From framing the problem, making the right analyses, set priorities and make decisions, provide clarity and alignment, create concepts & propositions, grow business value, and to bring concepts to live. Desiree provide support within product design, service design, design strategy and innovation.

Desiree is a connector and creates bridges between multiple disciplines. It is her strength to build strong relationships and to get things done together from there. Desiree has a background in interior design and graduated in 2015 from the Design Academy Eindhoven. Her graduation project was nominated for the Rene Smeets Awards and the Keep an Eye Design Talent Grant, and in 2017 she won the Keep an Eye Design Talent Grant. 

During the last years Desiree developed herself as an all-round designer, she is a true innovator, has a fascination for environmental psychology and social behaviour and focuses on human centric design.  She has experience with strategic design, service design, experience design, design research and trend research. All mainly with the purpose of driving innovation.

“As a designer I am always looking for the deeper layer. The right research is the basis of creating good and meaningful design. It's the knowledge from the research that get's me inspired. It is important for me that design ads value and to improve peoples life."


We are living in a period of rapid change, driven by the ongoing revolution in digital connected products and services, as well as the large societal challenges that we face and the transition to a more sustainable world. These changes ensure complex situations that requests for design thinking and creative solutions. 

Working at all the different layers of design, mentioned above, creates the opportunity to be a key asset. I am a typical E-shaped designer, always exploring and learning, have proven skills in various fields and I am interested in the deep knowledge. Being able to see a topic from the multiple angles ensure that new insights will be seen and linked and can be translated all in one go. My strong storytelling and visuals skills help to translate complex research, co-created ideas and concepts to easy to understand and

imaginative output.


It is not my intend to be an expert within all fields, but to be a designer who

is able to talk the same ‘language’ as people from other disciplines and being able due to that capacity to build bridges between different disciplines which will result in strong relationships, valuable translations, designs

and innovation. 




marktonderzoek Ambient Wellbeing_blauw kopiëren
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Desiree van de Gracht experience


2019 - 20..


A start-up that is developing a multi sensory breathing solution that helps people to de-stress and contributes to a faster recovery of people with burnout and stress-related complaints. For this challenge I follow the lean startup methodology.

2018 - 2019

Strategic & Experience designer

We create and realize interior designs and concepts that go beyond the physical and aesthetics alone. Sustainable solutions that are future-proof with a human centred focus. Our goal is to create and realize solutions that positively contribute to the performance and the wellbeing of all parties involved in a project. This we do by integrating psychological research into our concepts and by applying evidence-based design in the process.


Service design consultant

We solve complex challenges of our clients. Every client and project is different. We love learning from the people we work with and understand how the world is connected. That's why services are perfect for us. They are as complex, unique, and interesting as the people who use en deliver them. The different fields of service design we help clients with are service strategy, service innovation, service improvement and customer centric


Strategic designer

I worked in the front-end design team on innovation projects. I teamed up to conduct design research, trend research and create experience flows and customer journeys for several projects to create understanding

of the users and the context up to

concept development.

I graduated at Philips Design, Innovation Design. This was a pilot graduation, as I was the first official external graduation student from Design Academy Eindhoven.  My graduation project was ‘The Future Home –A domain of the senses’, for which I was nominated for the Renee Smeets Award and the Keep An Eye Grant.


During my time as an intern I worked on front-end innovation projects and was a part of the Innovation Design team.


Floor manager
During the 'pilot' opening of the Kazerne at the Dutch Design Week 2014 I was running the floor of the restaurants, bars and events.


Freelance designer

While I was studying at the Design Academy Eindhoven, I worked on several interior design and product design projects.


Man & Communication
During my study at the Design Academy Eindhoven I did a specialization in design research and

chose for the minor direction Market.

2008 - 2010
2019 - 20..

Freelance designer

Work field: User research & insight, strategic- & service design, user experience, concept & proposition development, workshop & design

sprint facilitation.
Specialized in: Social domain, health & wellbeing, user research & service design in spatial context, translation of research in to concepts and

or propositions


Interior Designer

I have created design concepts and (turn-key) 

interiors for B2C and B2B within the high-end

interior market.


"Desiree’s passion (and strength) is to design for improving people’s lives in the public or (psychological) health related space. She is a highly creative thinker and doer that is able to bring her thoughts, co-created ideas and concepts to life in a wide variety of creative ways that spark imagination and desire. Her storytelling and visual skills are excellent and very relevant for making complicated things simple. She is a very open, reflective, intelligent and sensing personality with whom collaborating is fun and inspiring."


Wim Rampen - Managing Director Livework Studio

"Desiree’s passion and drive is creating meaningful human centric experiences. Her capabilities include (trends) research, experience design and hands-on prototyping. She is both a design-thinker and a design-doer. She is a very good presenter who can clearly communicate in an engaging way. Desiree is open and friendly. It is a pleasure to work with her."


Laura Taylor -  Head of Design Exploration - Signify


 "Desiree her critical mindset helped us out on a few levels: she asked questions that we didn't think off but were essential for the project, she helped structure the setup of the process on how to achieve the goals and professionalized the assumption-checking part. Her input resulted in a 14-out-of-14 positive attitude towards the use of a new technology. I recommend Desiree as a freelancer, she will be a good addition to your team and is open and inspiring to work with."


Klaas Jan Bolt - Business Developer



Solve challenges together

Would you like to know more about, how we can solve challenges together?

Studio Desiree van der Gracht

Vleutenseweg 143

3532 HB Utrecht

The Netherlands

Tel: +31 (0)6 54 317 124

KVK - 77196597

BTW - NL003161788B95